The change is set to take effect Jan. 1.
The new name reflects the effort between the Chickasaw Nation and Arbuckle Country Marketing Association to blend tourism efforts.
"This is more than just a name change. It marks a closer working relationship between our organizations," Gov. Bill Anoatubby said. "It is only natural that we combine our efforts to promote all the great attractions and events in this area."
"The new partnership will offer both the tourism group and the Chickasaw Nation more opportunities to market the region and its attractions to potential tourists around the world."
The region consists of seven counties in south-central Oklahoma. A member representing each county makes up the ACMA board.
"Tourism is becoming an increasingly important part of Oklahoma's economy so it is essential that we work together to encourage people to discover the natural beauty, history and hospitality of our state," Gov. Anoatubby said.
The board voted unanimously to change the group's name during an August board meeting, said Kim Little, ACMA executive director.
The ACMA board viewed the partnership as a "win-win" for both organizations, she said.
"The board of Arbuckle Country Marketing Association saw the partnership as an opportunity to elevate exposure for our members and to streamline the tourism message in south central Oklahoma," Ms. Little said. "We're excited about the future and want to be successful at marketing the region. This partnership just solidifies our commitment and helps unify our message on a much larger scale."
Attractions in Chickasaw Country include Chickasaw National Recreation Area, Turner Falls, the Chickasaw Cultural Center, Arbuckle Wilderness, Crossbar Ranch, Lake Murray Resort, WinStar World Casino, the McSwain Historic Theatre and the Texoma Lake region.
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